Marketingmedarbejder i København
As the Digital Traffic & Performance Specialist, you play a crucial role in driving both organic and paid traffic through comprehensive SEO, SEM and Digital Paid Media strategies. You’ll manage performance marketing and digital projects aimed at improving customer acquisition and retention across all our online stores.
Your insights and strategic recommendations will help shape our digital presence and drive revenue growth.
You will be working from our office located in Østerbro, Copenhagen- and you will be reporting into Head of e-Commerce.
If you have a strong foundation in performance marketing and digital project management, we’d love to hear from you!
Key Responsibilities:
SEO Optimization:
- Oversee, continually improve and analyse SEO technical integrity on site
- Responsible for content SEO and manage localized copy for the 4 sites (EN, FR, DE, DK)
- Define & monitor SEO KPIs. Deliver actionable insights to the copywriting & eCommerce teams.
Paid Media Management:
- Create and implement a comprehensive paid media strategy to achieve brand awareness, CRM recruitment, engagement, and sales goals.
- Collaborate with cross-functional teams to align marketing efforts with DTC objectives and sales targets, ensuring messaging resonates with target audiences, along their customer journey.
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